| Green Button, Creating Demand for Energy Information |
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One of the major challenges in deploying the Smart Grid has been the general lack of energy literacy by electricity consumers. The past model of receiving monthly bills has not provided much incentive for using energy efficienciently.
The Green Button initiative, launched by US CTO Aneesh Chopra at GridWeek 2011 was a brilliant orchestration of work by a cross section of industry players, from federal government, standards experts, state regulators, utilities and the technology community. The result of which is an explosion of innovation on the consumer side, for mobile, web and analytics applications delivering energy information to consumer, with the expected behavior change that will drive demand for smart energy systems.
This session is designed to explore the status of Green Button, and motivate the industry to further drive the next phases of this initiative.
